To some extent, you could argue that Everythink is just another group of experts doing exactly the same thing. Creating a new cult, with an even more simplified, stripped-down version of the original. We hope this turns out not to be the case. Graves’ ideas are too important to languish in cult-land.
What we have been doing for the last fifteen years is solving an important contradiction: how to retain the vital core ideas and concepts that emerge from Graves’ work, and at the same time make it simple to grasp and – more importantly – be able to make meaningful use of them.
We’ve sought to do this by first distilling Graves’ work down to a first principle level, then by integrating his important ideas with those revealed by others – Altshuller, Matchett, Kegan, Ashby, and other giants of the worlds of psychology, creativity, innovation and change – into a whole that works.